The Futura font is a popular font that enjoyed its heyday during the 20th century. This simple geometric sans serif design was developed in the late 1920s by Paul Renner and is believed to have launched the beginning of the 20th century’s sans serif love affair.
The unconventional letter shapes, strict geometric outlines and a lack of ornamentation made a big impact on the graphic designers of the day. At first, the radical new look was controversial and considered grotesque. The newness made an impression and the font and its sans serif cousins took hold. (more…)