Think of the 60’s era and its advertising. What comes to mind? Style? Slick designs? Clean lines? That’s due in large part to Max Miedinger and his Helvetica font design. Even today, this is one of the world’s most popular fonts.
The sans serif style font was developed in 1957 by Max Miedinger. With its clean lines and good looks, it took the world by storm. But popularity has its downside. Due to widespread use, Miedinger’s font grew into an anonymous, almost generic-looking font. Because it was embraced and used so often, it became the norm. In fact, the Helvetica font ended up being the default font choice almost from its inception. And when laser printers and desktop publishing software took off, Helvetica had a firm foundation as the sans serif font of choice. (more…)