Helvetica: The little typeface that leaves a big mark

It has now been 50 years since Helvetica was introduced. Even if you’ve never heard its name before, you would be bound to recognize the typeface, because you’ll have seen it so often without knowing. We live in such a bloated visual culture that a typical Western consumer is said to see – as opposed to actually notice – more than 3,000 corporate messages every day, and many of them are printed in Helvetica. (more…)